Harlan Ray, Principal and Broker Associate at Burgher-Ray Ranch Group, Briggs Freeman Sotheby's International Realty, has been a dedicated Land id® user for years. When we asked him why, he shared, "Land id maps continue to work even when I’m not. They provide value around the clock."

At Burgher-Ray Ranch Group, every property listing prominently features an interactive Land id map, a key element in their marketing strategy.

When Harlan creates a map for a property like Diamond A Hickory Farm, he focuses on crafting an exceptional experience for prospective buyers. By showcasing priority features and maintaining a clear, uncluttered map, he ensures the presentation is both engaging and user-friendly. Harlan strategically omits certain details to keep the initial map clean and visually appealing, allowing buyers to explore the property without feeling overwhelmed.

Learn How to Create a Map Like This:

• How to make maps in Land id
• Draw detailed maps using the feature palette
• Add labels to maps and mapped features