Rules We Live By

Our Mission

At Land id™, we strive to make high-quality mapping and in-depth property information analysis tools accessible to everyone.

  • 01

    Taking ownership, we're committed to improving for our customers and achieving our mission, going beyond our roles to enhance all aspects of our company.

  • 02
    Curiosity & learning

    Curiosity drives us to create user-centered solutions for our customers, prioritizing humility and valuing learning over being right.

  • 03

    Efficient information sharing is key to boosting collaboration and productivity. With directness as our communication style, active listening remains a fundamental practice.

  • 04
    Customer focus

    Our commitment involves continuous learning from and for our customers, striving to make our powerful map creation tools and in-depth property information not only always better, but always the best.

  • 05
    Top talent

    We go above and beyond to ensure outstanding individuals across our organization. Our approach involves casting a wide net, reaching out to candidates from various backgrounds, with a focus on both skills and cultural fit.

  • 06
    Mission first

    We strive to build a workplace free from distraction, providing the focus needed for the continuous advancement of our mission. To maintain this focus, we emphasize individual abilities and achievements that elevate everyone around us.

Land Id

Trusted, Used & Shared by the Best

Real estate agents & industry pros have harnessed the power of Land id™ to create maps to help plan projects, and mark, sell, and accurately assess the value of thousands of properties nationwide.


Land id is trusted by professionals in real estate, agriculture, engineering, forestry, brokerage firms, appraising, developers & various other industries.

Maps Created

Our customers have created 1.5 million maps, showcasing the versatility and power of our platform.

Maps Shared

Our customers have unleashed the potential of our platform by sharing over 1 million maps that provide in-depth important property details to their clients and partners.

Our Headquarters

Austin & Bozeman

Our main offices are in Austin, Texas, and Bozeman, Montana, with team members spread across Oregon, Texas, Montana, California, and Kentucky. The expanding geographical presence reflects our commitment to collaboration and innovation from coast to coast.

Austin, Texas

Austin, the home of many of the founding members of Land id™, signifies the origin of our journey toward accessible property information and mapping tools, further solidifying our dedication to enhancing services for our land and professional customers.

Bozeman, Montana

The establishment of our new office in Bozeman, Montana, reflects our recent investment in renewed growth and expansion. This strategic step emphasizes our commitment to investing strategically in both people and product, cultivating a hub for innovation and collaboration in this uniquely inspiring location.

  • Texas
  • Montana
  • Oregon
  • California
  • Kentucky
  • Maine

Steve Roberson, Founder

Who We Are

In 2014, Steve Roberson founded MapRight – now Land id™. It began as an idea, as many great inventions do, with the goal of providing individuals and organizations with easy-to-use GIS mapping tools and access to extensive property data. Over nearly a decade, Steve has gathered together a highly-qualified team behind his idea to develop, design, market and officially launch Land id™. We are excited to bring new developments to our users as we continue to build on over 20 years of GIS mapping experience.

  • Chris Hamilton
    Chief Operating Officer

    A 25 year veteran of the technology industry, Chris has led both consumer and enterprise software companies through highly successful phases of growth including Siebel Systems and RightNow Technologies (both acquired by Oracle), and most recently onX Maps as VP of Product. Based in Bozeman, Montana, Chris is an accomplished mountaineer and photographer, and loves spending time in the mountains with his family. Chris holds a Bachelor of Science in Economics from the Wharton School of the University of Pennsylvania and an MBA from the Kellogg Graduate School of Management at Northwestern University.

  • Edwin Tofslie
    Chief Design Officer

    Hailing from and currently residing in Montana, Edwin brings over 20 years of experience as a seasoned leader, shaping the interactive and product world since 2003. Proficient in Strategy, Vision, and Design, he excels in elevating Company, Brand, and Product Vision while leading teams across all touchpoints— from Graphic, Web, Interactive & Product Design to Advertising, Brand & Marketing direction. Edwin's extensive career has left an indelible mark on renowned companies and clients such as Adidas, Nike, Lucas Arts, Adobe, Google, onX, Red Bull, Microsoft, contributing significantly to a diverse array successes across multiple industries.

  • Jason Hanson
    VP of Product

    Jason brings over 20 years of software development, product management, and customer service experience to Land id™. He began his career at Accenture where he helped organizations in North America, Europe and Asia Pacific optimize their operations. When not working you can find Jason in the mountains around Bozeman skiing, biking or hiking.

  • Jeremy Soules

    Jeremy Soules, Co-founder and Chief Geographer at Land id, continues his lifelong passion for geography, bringing decades of map making and GIS expertise from Texas State University, PBS&J, E.on, and Mapright. Jeremy spends his free time in sunny Alameda, CA, enjoying music and spending time with his family.

  • Derek Kean
    VP Growth

    Derek Kean, serving as VP of Growth at Land id brings a data-driven approach to growth fostered by nearly two decades of analytics and growth roles as CTO and Co-Founder at multiple software and marketing firms across the globe. Returning to Bozeman, he is constantly applying data science to outdoor activities. 

  • Loren Block
    Director of Engineering

    Loren is a life-long programmer who has led front-end, back-end, and data teams for large tech companies and small start-ups. He has a master’s degree in Computer Science from Montana State University and spends his spare time hiking and biking in the mountains surrounding Bozeman, Montana.

  • Erica Anderson
    Director of Customer Success

    Erica Anderson serves as Director of Customer Success at Land id ™. Erica brings over 15 years of experience in helping both B2B and B2C organizations improve retention and conversion by investing in their customers’ success. Erica has developed highly successful customer programs and frameworks to guide businesses towards a customer centric approach, directly impacting both customer satisfaction and business performance. In her free time, Erica enjoys spending time with her family and friends, getting outside and exploring creative outlets that don’t involve a computer.

  • John Willingham
    Co-Founder & Board Member

    John Willingham, Co-Owner of Clayton-Waggoner Properties, LLC, a ranch brokerage company licensed in Texas and Oklahoma, as well as Co-Owner of Diversion Capital Partners, LLC, a multi disciplined investment firm that invests in real estate, oil & gas, as well as select early-stage companies. John enjoys hunting, spending time at the family ranch working on ranch improvements and natural resource management, and spending time with his family. John is an SMU graduate with a BBA in Finance as well as an MBA from the Cox School of Business at SMU with three decades experience in banking, finance, and entrepreneurship.

  • David Vap
    Board Member

    David Vap, a Carnegie Mellon graduate, has held extensive roles in cloud product management, software development, product marketing, Executive, and Board Roles.  His work at Yellowstone Growth Partners focuses on growth strategy, enterprise b2b and consumer map tech applications, customer experience, with a global focus. David enjoys hiking the wilderness areas of Montana and trying to keep up with his daughter on the ski hills.

  • Jason Mittelstaedt
    Board Member

    Founding Partner at Yellowstone Growth Partners, Jason’s passion is partnering with highly innovative teams to build disruptive, market leading, global SaaS companies and products. Jason has deep experience in map tech, consumer mobile, enterprise b2b and customer experience through board, executive and advisory roles at onXmaps, RightNow, Workfront and others.  Jason’s educational and nuclear physics research background includes Harvard Business School, Massachusetts Institute of Technology and Northwest Nazarene University. Jason enjoys traveling for outdoor adventures with family and friends whether on skis, bike, boat, board or foot.

Join Our Team

I like work. It fascinates me. I can sit and look at it for hours.

– Jerome K. Jerome

We are looking for talented and motivated individuals to join our team, and help us achieve our mission of democratizing access to powerful map-making tools and geospatial data. Working at Land id™ is an opportunity to join an experienced, dynamic and forward-thinking team, to work on exciting new projects, and to grow and develop your skills. Whether you are an experienced software developer, a data analyst, marketing & design focused, or a GIS specialist, we want to hear from you!

Software Engineer (General Consideration)

Bozeman, MT / Austin, TX / Remote

General Consideration

Bozeman, MT / Austin, TX / Remote

Senior Designer (Web & Marketing)

Bozeman, MT / Austin, TX / Remote