Sell More, Sell Smarter With Land id™

Becoming a leading agent in your market means delivering results and differentiating yourself–at every step. This is a challenge in the hyper-competitive real estate market, but the good news is that Land id™ can help. In a recent survey, 8 of 10 real estate professionals agreed that Land id™ helped transform and grow their business.

In our latest course, Marketing Properties, we explore how Land id™ does exactly that, by supporting and guiding every step in real estate sales. From improving buyer representation to finding and winning more listings with advanced mapping techniques, Land id™ is the go-to platform for real estate pros looking to grow their business and achieve greater success.

Your Tools Deserve an Upgrade

If you want to turbocharge your property expertise, stand out from the competition, and save valuable time while closing more deals, Marketing Properties is the course for you.

Taught by Steve Roberson, the founder of Land id™, this high-value curriculum offers an in-depth look at the different capabilities and applications of Land id™ software. Marketing Properties is organized into nine, on-demand video modules, full of insights for leveraging Land id™ to be more efficient in your work.

Below, you’ll find highlights from the Marketing Properties course—including specific examples of how Land id™ upgrades the real estate sales process.

Streamline Buyer Representation With Intricate Map Overlays

I am able to increase my sales volume by vetting properties for buyer clients from the comfort of my computer chair. This saves time and miles on the truck, while selling more land!"

Matt Wonser L2 Realty Inc.

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Effective buyer representation is crucial in real estate. Once you have a list of potential properties that meet the buyer’s criteria, you're usually ready to go on property tours. But between coordinating schedules, driving around town, and walking through each property, these tours can eat up a lot of your time.

With Land id™, there’s a better way to handle buyer representation. Consider this: 7 out of 10 real estate professionals have used Land id™ to help a buyer qualify (or disqualify) a property before ever stepping foot onsite. That’s a game-changer when it comes to saving time and ensuring clients only visit the best-matched properties.

Before booking any tours, top earning agents on Land id™ will take a few moments to evaluate potential properties. Using our map overlays, it’s easy to spot red flags—i.e. water access, transmission lines, FEMA floodplain—that might not be mentioned in the listing.

Next, review these potential properties and share your findings in Land id™ with the client. Together, you can narrow down the options and decide which sites are worth visiting in person. Providing deeper property insights not only saves time, it also creates a better experience for the buyer and increases the likelihood of referrals.

After saving valuable time for your buyers, you can shift gears and focus on winning the seller’s trust (and their listings).

Maps That Mean Business

I use maps as a way to build relationships. Whether creating an ownership map or a property map before a listing appointment, it’s a way to meaningfully share my property expertise."

Harlan Ray Burgher-Ray Ranch Group, Briggs Freeman Sotheby's International Realty

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Winning listings is at the heart of real estate success, but in such a competitive industry,  multiple agents often go after the same properties. That’s where Land id™ makes a big difference. Seven out of 10 real estate pros say that Land id™ has positively contributed to their ability to secure listings.

Before meeting with a seller, you can use Land id™ to research the property, identify key questions, and create an interactive property map. Then, during the meeting, bring your prepared questions and pull up the property map you started. You can engage the seller by asking for their input and unique perspective to help refine the map.

All of these efforts demonstrate your preparation, expertise, and personalized approach—which leaves a lasting impression and sets you apart from the competition. But even after you’ve locked in the listing, you’ll still need to market it effectively to attract the perfect buyers.

See The Power of Better Maps

I use Land id on marketing all my properties. I get really frustrated when people list land and don't have a map of it. It's my selling point in listings."

Lisa Moden Ebby Halliday

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There’s a lot that goes into marketing a listing, from writing compelling descriptions to snapping stunning photos, and possibly paying for a 3D property tour and property video. But are you making the most of maps as a marketing tool? Or are you letting auto-generated maps undersell your listings?

The majority of Land id™ users understand the power of a well-crafted map in selling a property. In our survey results, 9 out of 10 real estate pros agree that Land id™ helps them engage buyers and market their listings more effectively.

What exactly are these agents doing? They’re using Land id™ mapping capabilities to create detailed property maps that they embed in their listings and share with prospective buyers.

These maps give buyers spatial context and help them visualize the property’s full potential–both within the boundaries of the property and the surrounding area. The result? More qualified buyers, faster decision-making, and greater confidence in their purchase. And the best part is, once your marketing captures the buyers’ attention, Land id™ helps you close the sale, too.

Ready to Close Faster? We Thought So

As a land broker, I find that sellers who contact me to list their land often have never seen the land they own. So, they generally think it’s worth more than it is. I commonly send Land id maps to sellers, so that they can see the negative features of their land (e.g., steep slope, lack of access, remote location). This gives non-technology-oriented sellers confidence that I know where their land is, even though it has no address and I have not set foot on it. This also helps me to get the listing at a reasonable price where it will sell."

Tammy Tengs Land22 Real Estate

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Your hard work is sure to pay off when it’s time to close the sale. But to assist in the closing process, Land id™ has tools to help you set a fair and competitive price.

Land id™ also allows you to research properties and visually display comparable sales on a map. These maps go a long way in shaping your pricing strategy, and make it easier to recommend a reasonable price aligned with market trends.

In fact, 6 out of 10 real estate pros have used Land id™ to help close a sale. Providing accurate, real-time information during tours or negotiations boosts buyers’ confidence in a big way. Ultimately, this leads to quicker decisions and more closed deals, which is a win-win for everyone involved.

Better Maps. Bigger Deals. It’s That Simple.

As you can see, Land id™ is more than just a mapping tool—it’s a trusted partner for real estate professionals who want to stand out, save time, and earn more.

Ready to join the 8 out of 10 pros using Land id™ to get ahead? Don’t wait! Sign up today to access our Marketing Properties training course and start seeing results tomorrow.